Archive for 2019

January 8th, 2019 Traveloka Positioned as a Mobile Master Brand in the Travel Industry by Google

Bangkok, 8 January 2019 – Traveloka is positioned as a Mobile Master Brand, or Top Mobile Site, in travel in Asia by Google and Accenture Interactive, a leading digital agency network.

The Master of Mobile in 2018 report, conducted by Google and Accenture Interactive, was based on an evaluation of 140 mobile sites in different categories including financial services, retail and commerce and travel in Southeast Asia together with a consumer survey which indicated that 59% of consumers in the region conduct pre-purchase research on their smartphones. In addition, 53% of consumers will leave a mobile site that takes longer than three seconds to load while 76% of consumers in Southeast Asia are more likely to purchase from mobile sites that make it easier to make purchases or get answers to any questions. Google’s evaluation relies on these five mobile experience scores to define the top mobile sites that are assessed by UX Specialists (User Experience Specialists) including Findability, Product Pages, Registration and Conversion, Mobile Design, and Speed. read more