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Traveloka PR

23 Feb 2015 - less than 1 min read

Flight Tickets Booking Needs in Smartphone Increases, Traveloka to Affirm Special Mobile Application Discount

As per Traveloka data, consumerneeds to book flight tickets from smart phone continuously increased in the first quarter of 2015. This is duly seen by Traveloka mobile application download counts, which has reached more than 500,000 downloads since its release last August 2014.

Observing the towering needs of flight ticket booking in mobile apps, Traveloka launches promo entitled “Lucky Promo”. To be enjoyed exclusively for Traveloka mobile apps in both Android and iOS version, this promo will last until 28 February 2015. Direct deduction of IDR 77,000 is given upon flight ticket booking through this app by accessing www.traveloka.com/lucky. “Traveloka Apps offers personalised user experience in accordance to user’s necessities, such as setting and accessing booking in offline mode smart phones. Benefitting from this promo, consumers may experience the simplicity of booking through smart phones,” elaborated Ferry Unardi, CEO of Traveloka.

Mobile application usage is predicted to keep climbing up in proportion to the escalating use of smart phones. Emarketer report stated that, in year 2016, active users of smart phone in Indonesia would transcend 100 million users, equals to threefold of last year.1 Nielsen Research Institute further reported that at least 6 out of 10 Indonesian consumers express their preference to use smart phone for online shopping, majorly done via application.Menurut data Traveloka, kebutuhan masyarakat dalam memesan tiket pesawat dari smartphone terus meningkat pada kuartal pertama 2015. Hal ini dapat terlihat dari jumlah unduhan aplikasi mobile Traveloka yang menembus hingga lebih dari 500.000 unduhan sejak diluncurkan pada Agustus 2014 lalu.

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