Monday, December 30th, 2019

Welcoming the End of Year, Traveloka Shares Tourism Trend in 2019

Jakarta, 30 December 2019 – Along with its transformation into a technology company enabling discovery and booking of travel, lifestyle, and financial services products, Traveloka is aware that currently the urge to utilize products and services that could support the travel and lifestyle needs have become more important for people. Based on this observation, Traveloka introduced several products and initiatives in 2019 to answer the customer’s pain points, which include Traveloka Xperience for lifestyle needs, Traveloka Protect for insurance needs, multi-city flight feature, Villa and Apartment booking, as well as car rental without driver. Continuing its year-to-year initiative, Traveloka also ended the year of 2019 by releasing the latest travel and lifestyle trends based on its users’ favorite. 

Dionisius Nathaniel, CMO of Traveloka, stated, “All of the latest products and services that we offer to our users are in accordance with Traveloka’s commitment in providing solutions that can address the customers’ needs on travel and lifestyle sectors. Before launching any product, we also conducted in-depth analysis on the existing users’ and target audiences’ behaviour, with the aim to ensure that all of our products are beneficial for the users.”

Welcoming the end of the year, Traveloka shares interesting insights based on its internal data related to the tourists’ habits in planning their travel as well as information on the most popular destinations, attractions, and culinaries throughout 2019. 

Tourists’ habits in planning their travel

  • In general, the travel planning period starts with the initial planning (once the users have an idea to go somewhere), preparation (looking for further information on the internet or asking recommendation to their closest relatives, and finally making a booking for their travel requirement).
  • Determining the type of transportation becomes the first step in planning their trip, followed by itinerary arrangement, determining the accommodation, to booking attraction tickets at the destination.
  • Users become more impulsive in planning their trip when they receive promotional code or special offerings. 
  • Usually, users will book their flight 2 weeks to 3 months prior to departure for international destinations, while for domestic destinations, the majority of users will book their flight at least 3 days before departure. 

The most visited destinations, attractions, and culinaries in 2019

  • The 10 most popular domestic destinations in 2019 (according to Flight ticket booking*): Jakarta, Surabaya, Makassar, Denpasar, Yogyakarta, Medan, Balikpapan, Palembang, Semarang, and Batam.
  • The 10 most popular international destinations in 2019 (according to Flight ticket booking*): Singapore, Malaysia, Thailand, Japan, Australia, China, Hong Kong, Vietnam, South Korea, and the Philippines.
  • The 10 most popular domestic destinations in 2019 (according to Train ticket booking*): Jakarta, Bandung, Yogyakarta, Surabaya, Semarang, Cirebon, Malang, Purwokerto, Solo, and Bekasi.
  • The 10 most popular domestic destinations in 2019 (according to Bus ticket booking*): Jakarta, Bandung, Yogyakarta, Surabaya, Semarang, Tangerang, Bekasi, Denpasar, Solo, and Malang.
  • The 7 most visited international attractions in 2019: Universal Studio Singapore, Gardens by the Bay Singapore, Aquaria KLCC Malaysia, LEGOLAND Malaysia, Hong Kong Disneyland, Tokyo Disneyland, and S.E.A Aquarium Singapore.
  • The 7 most visited domestic attractions in 2019: Jatim Park, Ancol, Snowbay Waterpark, Jakarta Aquarium, Jungleland, Waterbom Bali, and Floating Market Lembang. 
  • Top 5 favorite culinary categories picked by Traveloka Eats’ users in 2019: fast food, Asian food,  All You Can Eat, western food with dessert, and pizzas for a party or special events. 

In 2019, Traveloka also introduced Traveloka Xperience in Indonesia, Thailand, Vietnam, Philippines, Malaysia, and Singapore to establish its credential in the lifestyle sector. Armed with 12 product categories, Traveloka Xperience has more than 15,000 best inventories across 60 countries in the world. Aside from launching Traveloka Xperience, Traveloka also presented Traveloka Eats, partnering with more than 6,500 merchants in 38 cities in Indonesia to date, which strengthens its positioning in the lifestyle sector. 

Cognizant of the increasing demand for financial services products, Traveloka also expands its product line ups to the financial services sector, including insurance. Through Traveloka Protect, Traveloka offers various insurance products, including Travel Insurance, Car Insurance, Motorbike Insurance, Property Insurance, and Life Insurance. In addition, Traveloka also provides the convenience and safe users’ transaction experiences with Traveloka PayLater Card, in collaboration with Bank BRI and Visa, enabling users to do card management through Traveloka app for all transactions, both online and offline.

2019 also marked major business milestones for Traveloka, including Traveloka’s business expansion to the Australian market for Flight, Hotel, Xperience, Car Rental, and Airport Transfer products. Since August 2019, Traveloka has also been accessible for European markets (Italy, Germany, France, the United Kingdom, and Spain) for Flight, Hotel, and Airport Transfer products. 

Traveloka’s accomplishment as a technology company that focuses on providing the best user experience was also further recognized by BrandZ, where Traveloka was given “The Best Brand Experience” at the Top 50 Most Valuable Indonesian BrandZ 2019 awarding event. BrandZ is known as one of brand equity research organizations regularly published by Kantar Millward Brown, a global data and research company under the WPP Group.

“2019 has been a meaningful year for us with plenty of business achievements, which reinforce our positioning as a travel, lifestyle, and financial services booking platform. Users will always be our main focus in the development of Traveloka products, features, and services, aligned with our mission to always provide the best experience and end-to-end solutions for travel, lifestyle, and financial services needs,” Dionisius Nathaniel concluded.

*)Sorted by the most visited city