Traveloka Offers Lower-Cost Traveling by Mobile Application Booking

Traveloka, a leading online booking site for flight ticket and hotel, resumes its mobile application utilisation campaign via promo entitled “App-solutely Low Price”. During the period of 14 April to 3 May 2015, every flight ticket and hotel room booking done at Traveloka mobile apps will yield cheaper price as compared to both its desktop version and Traveloka mobile web counterparts.

Approximately, from 88.1 million estimated internet users in Indonesia¹ , only a small number of them book tickets and room hotels through smart phones (both mobile web and Traveloka mobile application). It points out that, although smart phone users count in Indonesia is relatively high (achieving total 85% from all internet users), online transaction via smartphones is yet to be an ubiquitous routine to internet users.

“Nowadays Indonesian customers seemingly trust booking via desktop rather than via smartphone. Most likely consumers are not yet accustomed to do transaction via mobile”, elaborated CEO of Traveloka, Ferry Unardi. “By booking via Traveloka App, we are offering one-of-a-kind booking experience as compared to desktop. Users can search, book, and view the booked ticket or hotel vouchers in one go, anytime, anywhere,” Ferry continued. Upon the commencing App-solutely Low Price promo, Traveloka expects more users to take interests in using Traveloka App as consumers may acquire lower-cost hotel and flight tickets.

These days, Traveloka mobile application has been enlisted in most popular applications in PlayStore and iTunes App Store for travel / local category. The prominent position is generated by user counts who have downloaded and used Traveloka mobile application transcending more than 1 million users. It is predicted that the total count might keep increasing in relation to the popularisation of smart phone usage in Indonesia.Traveloka, situs booking online tiket pesawat dan hotel terdepan di Indonesia, kembali melanjutkan kampanye penggunaan aplikasi mobile melalui promo bertajuk App-solutely Low Price. Selama periode 14 April hingga 3 Mei 2015, setiap pemesanan tiket pesawat dan kamar hotel di aplikasi mobile Traveloka akan mendapatkan harga lebih murah dibandingkan dengan versi desktop ataupun mobile web Traveloka.