Traveloka, Indonesia’s leading on the go lifestyle booking platform, received BrandZ™ 1st place award in the ‘One to Watch’ category, released by WPP and Millward Brown. Traveloka won the award for its highest Brand Potential score among private online and tech brands in Indonesia with 33% potential future growth. On the second place, marketplace e-commerce Tokopedia accounts for 22% followed by Bukalapak in third place with 15%.
Millward Brown’s research methodology use Brand Contribution score as an assessment technique on how effectively a brand differentiates itself from its competitors, generates desire and cultivates loyalty. There are three factors that go into the measuring of Brand Contribution: Meaningful, Different, and Salient. Based on Millward Brown’s recent research, there has been an explosion in the number of digital commerce brands in the past two years, and many are causing severe disruption in their categories. Traveloka emerged the brand that dominates its sector with more than 60% Brand Contribution score.
Traveloka is considered to have already nurtured the bond and connections to its consumers successfully, as the brand was featured as one of the Top 20 Most Meaningful Brands in Indonesia with the score of 168 (the average score of all brands globally is 100). It means that most of the consumers have an affinity with Traveloka and also think Traveloka meets their needs.
Dannis Muhammad, Head of Marketing Traveloka said, “Enabling a reliable and complete online booking service for high mobility lifestyle has become the key of success for our brand to thrive in a fast-changing industry. To deliver that, we focus on providing the best end-to-end customers experience.”