Traveloka Won “Most Innovative Brand” Category at BrandZ 2018 for the Second Year Running

Jakarta, 24 October 2018 - Traveloka, Indonesia’s leading travel booking app for domestic and international destinations, landed first place in the “Most Innovative Brand” category and ranked 20th in the BrandZ Top 50 Most Valuable Indonesian Brands 2018. This prestigious award was held at The Dharmawangsa, Jakarta, on 24 October 2018.

The “Most Innovative Brand” category are for brands that are considered to possess the highest innovation index of any Indonesian brand. The innovation index is based on several metrics such as whether the brand offers something different to other brands, and is highly creative. By this achievement, Traveloka continues its commitment to pursuing innovations that ensure convenience through technology. BrandZ is an award organized by WPP and Millward Brown, a global research institute that conducts surveys and valuations of Indonesian brands.

Not only awarded as the "Most Innovative Brand", Traveloka also ranked 20th in the list of the BrandZ Top 50 Most Valuable Indonesian Brands 2018. To be one of brands in the Top 50 list offers potential investment and business opportunities for the brand.

Denni Gautama, VP of Engineering, Travel Products Traveloka said, “The fact that Traveloka has received the Top Brand Award two years in a row is indeed the result of the collective contributions of everyone at Traveloka’s talented team. We are consistently focused in creating the best innovative products to enhance the traveling convenience for our customers and strive to provide the best products and services based on their demand and needs. We’d like to thank our customers and business partners for the wonderful recognition and trust towards Traveloka.”

Traveloka offers 10+ products that are divided into three main verticals of Transportation, Accommodation, and Lifestyle. Products provided on these categories include flights, trains, buses, packages, hotels and accommodation, airport transfers, attractions and activities, etc. This is proof of Traveloka’s commitment as a technology company that focuses on understanding their customers' needs while also providing the best and seamless user experience through the company’s continuous product innovation.

Denni explained Traveloka's strategy in innovating, "This award is also the result of our investment in maintaining and developing our bottom-up culture of innovation. Human resources are the most important asset in technology companies. We encourage and empower everyone in our team to give the best ideas and execute them. We will continue to improve and innovate to delight our customers!”