Thursday, August 22nd, 2019

Traveloka Confirmed as One of The Best Brand in Indonesia

Jakarta, 22 Agustus 2019 – Emphasizing itself as a travel & lifestyle experience booking in one platform, Traveloka as a leading Indonesian technology company won “The Best Brand Experience” award in the Top 50 Most Valuable Indonesian BrandZ 2019 and also earn the thirteen place in the ranking list of BrandZ Top 50 Most Valuable Indonesian Brands in Indonesia, organized by global research institutes, WPP and Millward Brown, located at The Dharmawangsa, Jakarta.

According to the research conducted by WPP and Millward Brown shows that Indonesia is a dynamic location for the development of a brand. Indonesia’s economic growth and high consumer confidence are the basis of WPP and Millward Brown in making Indonesia as the object of their research. Traveloka’s achievement as “The Best Brand Experience” was based on an index of experience by several consumers and it was focused on several assessment metrics such as how big and inherent the role of Traveloka was in enriching the user’s experience, how often the transaction of the users, and also various innovations that have been developed by Traveloka to optimize their services for it users.

Based on the data from these past three years, the Top 50 Most Valuable Indonesian Brands are the brands with the most appealing product to its consumers. In this era, the tendency of the consumers is focusing on the positive impact that a brand has created on their needs. The ability of a brand to create this impact is the main factor for the growth of a brand’s value. This year, by marked the thirteen place in the ranking list of BrandZ Top 50 Most Valuable Indonesian Brands is proof for Traveloka to provide better services for its users in the years to come.

Represented by Sufintri Rahayu, as PR Director of Traveloka said “The success of Traveloka in getting an award as “The Best Brand Experience” and earned the 13th place in the ranking list of BrandZ Top 50 Most Valuable Indonesian Brands is a result of Traveloka’s commitment in carrying out its mission as a leading Travel & Lifestyle booking platform from Indonesia. We thank you for the support and trust given by our users and our business partners.”

“Earning a significant rank in the ranking list of BrandZ Top 50 Most Valuable Indonesian Brands is a motivation for Traveloka in expanding our services. Not only focus on being an Online Travel Agent (OTA) but also a platform that enriches and complete our user’s travel and lifestyle needs. The re-branding of our Activities & Attraction product into Xperience earlier this year is proof of our development products and services. We hope, Traveloka can continuously provide a thoughtful experience for our loyal users to explore their surroundings and be able to benefit the business growth of our country.”