Wednesday, May 30th, 2018

Welcoming Hari Raya, Traveloka Eases Users’ Silaturahmi Moment During Ramadan & Lebaran

JAKARTA, 30 May 2018 – Traveloka, a leading technology company that provides an online travel and lifestyle booking platform for domestic and international destinations, understands that the holy month of Ramadan and Lebaran is the most anticipated moment of the year for the Muslim community in Indonesia. This moment is often used by the society to gather with families and their loved ones.

Busyra Oryza, Traveloka Public Relations Manager and Sufintri Rahayu, Traveloka Public Relations Director photographed during Ramadan and Lebaran Media Gathering

Sufintri Rahayu, Public Relations Director Traveloka said, “Traveloka recognizes the importance of this yearly occasion and continuously commits to provide our customers with easy access to various travel and lifestyle products. By doing so, we hope to facilitate our customers in doing silaturahmi to their loved ones and help them create unforgettable moments. In regards to the holy month of Ramadan and Lebaran holidays, we’ve performed a survey with more than 1,311 respondents to understand our customers behavior during this time, as well as when preparing for their holidays.”

Traveloka’s internal data shows that 50% respondents tend to spend their time watching movies while waiting for break fasting time (ngabuburit). Aside from breaking the fast at home,  restaurants and cafes are also the go-to places for 41% of customers to have a break fasting gathering with their loved ones.

The beginning of Ramadan also usually marks the perfect timing for customers to purchase their flight tickets or plan a vacation. Based on Traveloka’s internal data, air transportation mode is still the primary choice for customers when making their Lebaran homecoming trip, with 60% choosing to travel by plane, followed with 12% by train and 2% by bus. In terms of  favorite destinations, Traveloka remarks that Surabaya, Medan, and Makassar are still the top three destinations for the Lebaran homecoming season. Data also shows that 62% of Indonesians make their homecoming trip with their family.

With more than 10 travel and lifestyle products, customers can access their Traveloka App to plan their trips or arrange their entertainment and recreations, and even indulge in the best local culinary options. “This study becomes the background of our commitment to continuously focus on our customers’ needs, so that our products and services can help facilitate customers in preparing their holiday trip, supporting their lifestyle and making silaturahmi with their loved ones a lot easier,” added Sufintri.

To make the homecoming trip even more hassle-free, customers can also use the Price Alerts feature on Traveloka, which allows users to get the best flight ticket based on departure time and destination. Traveloka also offers several alternatives for customers who are making the homecoming trip this month, such as Connecting Trains. This feature allows passengers to reach destinations that are not reachable by a single train route. These trains take passengers from their origin station to a transit station, and from the transit station to their final destination.

Customers can also enjoy Traveloka Points Catalogue feature, which allows users to enjoy free vouchers for several travel and lifestyle products. Traveloka Points Catalogue has two categories of rewards, which are Reward Coupons and Traveloka Rewards. Reward Coupons is a collection of rewards offered to customers through Traveloka’s partnerships with multiple popular brands in Indonesia. Meanwhile, Traveloka Rewards are exclusive rewards for Traveloka’s products and services such as Flights, Hotels, Flight + Hotel and Attractions & Activities. Furthermore, Traveloka also partners with various noted banks including Bank Mandiri, Bank BRI, Bank BNI, DBS Bank, Bank CIMB Niaga and Bank UOB, which offers up to Rp500.000 discount on transportation and lifestyle products in Traveloka. For further information on interesting offers from Traveloka, visit https://www.traveloka.com/id/promotion.